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Market Evolution

Market Evolution

Every Category Eventually Splits
Market Evolution   -   Apr 07, 2026 Every Category Eventually Splits

Markets don’t stay whole—they divide over time. The biggest opportunities aren’t in competing within a category, but in recognizing where it’s splitting and moving early.

by Shawn Bearman
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Market Evolution   -   Apr 07, 2026 Every Category Eventually Splits
Every Category Eventually Splits

Markets don’t stay whole—they divide over time. The biggest opportunities aren’t in competing within a category, but in recognizing where it’s splitting and moving early.

by Shawn Bearman
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